My work as Digital Strategist at the Career Center has involved a major rebranding campaign to increase the accessibility and reach amongst students of the services provided by the Graduate Services team. To do this, I used color schemes to designate separate campus divisions (Humanities, Sciences, etc.), which remained consistent across the various types of promotional materials I created. Since implemented this content strategy, I have extended it beyond the Career Center to Graduate Division and the Humanities Administrative Group.
Marketing Materials for Events and Services